With a countless number of characters available to the imagination, you could use one for literally any business! There are four main types of explainer videos that you need to be aware of: how to videos, benefits videos, demo videos, and FAQ videos. Submit a project . Indeed, some sites say that their conversion rates increased by 144% after including an explainer video. Like the O’Jays crooned – “Give the people what they want!”. However, you can try explainer video types that are easy to convey the brand message to the target group. Animated videos allow the creator to showcase their creativity while making the video as engaging as possible! Hence, it becomes a task to go over the types of explainer videos and animation styles to find the best video style for your next campaign. Restaurants, law firms, and other consulting businesses fall under this category. This is the most popular choice for explainer videos. A professional explainer agency knows how to produce an impactful explainer video and grab viewer’s attention through it. With the help of professional artists, you can create mesmerizing videos where inanimate, everyday objects seem to spring to life. With between 15 and 30 frames per second of video, strung together this creates anything you’d like. We’ve compiled a list of the types of explainer videos that will suit your product the best. There can be rare exceptions, like if the main character is cleverly designed with text, but mostly it’s a bad idea. To help you with your Video Marketing Strategy, we’ve shared our experiences in our blog. The purpose of explainer videos is to do just that—explain something. Want to see some of the best explainer videos so far? Explainer videos are of great value as these are capable of engaging viewers, maximize business exposure, helps in boosting sales and increases conversions. People love seeing how things work in the real world. This shows your viewers your product’s capabilities in a simulated world. A company that produces housing or construction equipment would have different wants from a fashion-oriented company. A screencast video uses a screen capture or recording to showcase the features of the app in question. 2. Explainer videos for training employees effectively can also lead to reduced costs for your company. Explainer videos are bite-sized bits of video content, often around one to two minutes in length, and they come in many forms, from traditional animation, to 3D, to live-action and more. Apart from displaying the message, explainer videos add a plus of entertainment, thus helping employees retain nearly 50% of the information while watching the video. Below the videos types . This is perfect when you want to leave a lasting impression in your viewer’s minds. This should help you decide the right video style for your business. 5 Explainer Videos Types At Explainers Hub . To help you out, we have compiled a list of the different types of explainer videos below. Blending these two types of Explainer Videos will give the viewer a human to connect with at the beginning and the end of the video in order to create more engagement. It works for everything and many startups use this style. Blending these two types of Explainer Videos will give the viewer a human to connect with at the beginning and the end of the video in order to create more engagement. They are made by manipulating images – either stock or custom designed. This is commonly known by marketers and company owners so that they choose the right type of explainer video for brand promotion. This is another style that is pretty much what it sounds like. Check out our article: 16 Amazing Animation Styles for Explainer Video to see the complete list. However, if you want to use your product to tell a story, this kind of video is perfect! Hence, it becomes a task to go over the types of explainer videos and animation styles to find the best video style for your next campaign. It looks cool for a few seconds, but the problem is nobody is going to read animated texts for 60 or 90 seconds. For example, here’s a clip using an old photo from long before there were any explainer videos at all. Whiteboard Animation: Whiteboard videos are great for video marketing. There are two broad categories of explainer video: animated and filmed. This is another form of explainer video which you must be familiar with. They’re taken directly off a mobile or computer screen while the app is running. Whiteboard Animation. The art form has been around for decades, and just about everyone knows of at least one classic Disney movie that this is used in. A promo explainer warms up and nudges the audience to take action. click here. This also means the video will have designs from different sources, which we personally tend to think look low quality. Template for Explainer Video Scripts . This type of explainer video can use either character animation, motion graphics, or even an animated text to tell a compelling story. Knowledge Section:- What are the 10 Effective Types of Explainer Videos? This style is used for 2 main reasons. Check out the top video marketing trends that will thrive in 2019. This has the advantage of showing off your product’s features and User Interface. Types of Explainer Videos. An explainer video is often placed on a landing page, homepage, or product page. Product promos can have these flavors. There’s no doubt that your product or service will enjoy more attention with the right video to explain it. Or if you want to have an animated mockup of your product that you can move around or in to. That’s because your website visitors are more likely to click “play” than they are to read three paragraphs of static copy. These can include anything from sharing helpful tips, walking the viewer through an activity, or teaching them how to solve a difficult problem. Explainer videos are of great value as these are capable of engaging viewers, maximize business exposure, helps in boosting sales and increases conversions. Ready to increase conversions and win new customers? 1. Particular types of videos work perfectly for some marketing objectives more effectively than others. Use your characters to bring emotions into the video. Create that killer video and introduce your product with a BANG! The #1 category of explainer videos. Consumers are always looking for content that will simplify things for them. Most explainer videos fall into one of three major categories. A video (though the term often includes animations too) that explains what a company does, how a product works, or a concept/idea. Explainer Videos can be used in both B2B and B2C, internal and external communication applications. In comes the Typographic Explainer Video. They work best placed on the front page of your website or landing page. Using 3D animation, you can create a digital world where objects can move around all 3 axes. This is used when you want to use famous imagery or memes in your video. Additionally, some styles may work great for your brand and the assets you have, while others may not fit at all. That’s because your website visitors are more likely to click “play” than they are to read three paragraphs of static copy. Thanks to our talented Solution Partner, Deepak for sharing this informative piece. Let them judge the product for themselves! Areas of application. They are made by manipulating images – either stock or custom designed. Helpful when there’s a lot of data to convey. We'll tell you the why, the how, and, especially, the where. Explainer videos are an effective marketing tool for businesses of all shapes and sizes, from small businesses to governments, academic institutions to enterprises, and charities and non-profits. Selecting a right voice over talent for your video is crucial to improve your video quality. Live Action vs Animation Video – Which One Is The Best For You. Terms & Conditions. He is passionate about helping brands grow with video and has expertise in video marketing, 2D animation, and Vector Illustration. Your email address will not be published. If you’re looking for an explainer video, it’s important to get it produced in the right style. 2.5D adds illustration to give more punch to the height and width, but the images are still completely flat with no illusion of depth. 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